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Protect your ad budget from bots and click fraud

Meshgate AntiBot detects behavioral bots, cleans up your analytics, and helps ad algorithms learn from real users instead of junk traffic.

See how it works
01About the product

Not all the traffic you pay for brings customers

Ad campaigns can look active: there are clicks, visits, scroll depth, and events in analytics. But part of that activity is created by behavioral bots. They imitate user actions, end up in Yandex Metrica, and prevent strategies from learning on a quality audience.

Meshgate AntiBot helps separate real users from automated traffic: it analyzes every visit, identifies bot signals, and stops junk activity from polluting analytics and burning your budget.

AntiBot exists so the business can see who really comes from ads and who only creates the appearance of interest.

02Problems

What problems AntiBot solves

01

Click fraud on your ad budget

Bots click on ads and spend your budget but never become customers.

02

Dirty Yandex Metrica

Bots in Metrica create a distorted picture: there are visits, but no results.

03

Ads learning on junk traffic

The strategy starts looking for even more of the same traffic. AntiBot passes cleaner signals.

04

Fake activity on the site

Bots scroll, click, and create patterns that resemble human actions. AntiBot analyzes the full set of signals.

05

CAPTCHAs that get in real users' way

Meshgate AntiBot works in the background and does not force everyone to prove they are human.

We will solve your problems

We will show how to close these risks specifically for your project.

03Direct

Integration with Yandex Direct: fewer impressions to bots, more clean traffic

Meshgate AntiBot can build an audience of suspicious visits and pass it to Yandex Direct to exclude from campaigns. This way ads stop chasing bots, and strategies get a cleaner base to learn from.

ЯDirectIntegration
01

A bot lands on the site from an ad

02

Meshgate identifies the suspicious visit

03

The visit is added to a separate bot audience

04

This audience is excluded in Yandex Direct

05

Algorithms learn less from junk traffic

06

Campaigns look for more real users

You don't just block bots on the site — you help your ads stop looking for the same bots again.

04How it works

AntiBot identifies bots by behavior, not by a single signal

Modern bots can change their IP, User-Agent, and browser parameters. That is why Meshgate looks deeper: it analyzes the visit, behavior, how repeatable the actions are, and the browser's digital fingerprint.

01

Records every visit

Collects visit parameters: source, behavior, technical signals, and the sequence of actions.

02

Decides: bot or user

Classifies the visit: real user, suspicious traffic, or bot.

03

Cleans up analytics

Separates junk traffic from the real audience in Metrica.

04

Blocks or limits bots

Hide from analytics, show a challenge, block, redirect, or apply a rule.

05

Passes data to ad systems

The suspicious audience can be used for exclusion in Yandex Direct.

05Strengths

Why Meshgate AntiBot is stronger than a regular CAPTCHA

A CAPTCHA reacts only at the moment of the check. AntiBot analyzes behavior more broadly: who arrived, how they act, and whether the visit looks automated.

01

No CAPTCHA for every visitor

Checks are triggered only where there is risk.

02

Visit labeling in analytics

You can see which visits look like bots and which look like real users.

03

Flexible filtering rules

Block, hide, show a challenge, redirect, or collect into an audience.

04

Works with Metrica and Direct

Protects the site and improves data quality for advertising.

05

Protection from behavioral bots

Focused on scenarios that imitate user actions.

Want the same for your project?

06Who it is for

For companies that buy traffic and want to understand who they are paying for

Meshgate AntiBot is especially useful for businesses where the ad budget directly depends on traffic quality.

Suitable if

You use Yandex Direct

Lots of traffic, but few quality leads

Metrica shows activity, but sales are not growing

You suspect click fraud

Campaigns train inconsistently

Cost per lead rises without a clear reason

Sales reps complain about junk inquiries

You need to prove what share of traffic looks like bots

07Result

What changes after you connect AntiBot

You start seeing your ad traffic more honestly: where the real users are and where the activity only burns your budget.

Fewer bots in the ad funnel

Suspicious visits are filtered out.

Cleaner Yandex Metrica

Analytics gets closer to reality.

More accurate Yandex Direct training

Strategies receive fewer junk signals.

Less wasted ad budget

Your budget does not go to an audience that never buys.

More control for the marketer

It's clear how many suspicious visits there were and how they affected your ads.

Check how many bots reach your site

Leave a request — we will help assess your traffic quality and show how AntiBot can clean up your analytics.

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